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Engaging a social media agency? SMG provides template questions
Those far-reaching tentacles of Shel and Neville over at the FIR Podcast picked up an informative new document from the Social Media Group titled ‘Social Media RFP Template’. As more and more...
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Google’s use of its corporate blogs for handling announcements
Google recently acquired MetaWeb. Interest was piqued in the tech industry press. For instance Giga Om’s Liz Gannes tried to explain why the big G picked up this relatively unknown semantic web...
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Blogging: the Google way (webcast with Karen Wickre)
Those SES guys in conjunction with Hubspot just hosted an excellent presentation by Karen Wikre, Google’s Senior Manager of Corporate Communications. Karen has been at Google for over 7 years and in...
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Your blog homepage: To excerpt or not to excerpt?
I manage a small coterie of blogs that on average receive about 20,000 page views per month. Somewhere between 16-19% of these visitors touch the homepage somewhere on their travels. The clear...
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Blog posting made easy: Windows Live Writer
If you’ve ever had a problem losing a blog post to an errant web-based WYSIWYG editor, or have struggled cutting and pasting from an MS Word document into a blog post, then you might want to take...
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What is the ideal blog template width?
Got caught up on a discussion around what screen resolutions most people use these days to view blogs. Made me dig into the trusty Google Analytics to see if I could discover anything for this very...
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The role of the social media strategist
As always, some thought-provoking research is coming out of the Altimeter group around the maturing (and increasingly frustrating) role of the social media strategist. At the crux of Jeremiah Owyang’s...
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Blog early, share late: research findings
Early birds catch the blogworms. Or so suggests research by blogging metrics maniac Dan Zarrella. You have the best chance of getting eyeballs to your posts if you get that content out before 10am US...
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